I agree with McLuhan, I think the medium, or way in which a message is sent, is just as important as the message. Different mediums are intended to reach different audiences, which also plays a large role in the kinds of messages received. In my experiences, I tend to think elderly people listen to ‘talk radio’ channels and that is something young adults like myself would probably not participate in so the information being discussed on talk radio is intended for a specific age group. When companies look for means of advertising, I’m sure they put a great amount of thought into the medium they will use. Depending on their product, a company may feel advertising on the radio will get their point across while another company may feel a magazine ad with a visual aid is necessary for success.
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This concept is very true. An elderly person will have more time to read the newspaper from cover to end. It is also a fact that this audience has a greater amount of disposable income to be able to afford to purchase monthly subscriptions. As they are not very familiar with the ever evolving ways of the internet they are less inclined to use this medium. Thus, if elderly people are ordering more subscriptions to the daily paper then the messages within the paper need to appeal to this group. Secondly, as the younger generations are making their mark on social media sites those companies that want to appeal to this generation need to form a fan page for their product with offers and discounts to those fans (because we are all poor and looking for the best deal).
ReplyDeleteI agree with your ideas in this post completely. Companies spend so much time in money in their marketing and advertising departments. They can spend weeks and months of time doing market research trying to see if their messages will hit the right people and in the right way. Many companies are seeing that they are using types of media that have not been used before. Print mediums are seeing extraordinary losses in ad sales because most companies are going online. They are seeing less people paying for tangible content and are instead doing it online, so consequently we see more ads online than ever before.
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